Peach State Truck Centers is proud to announce that Rhonda Gauthreaux has been named the company’s new Marketing Director. In her role, Rhonda will be reporting to Rick Brown, Peach State’s Chief Operating Officer, and will responsible for developing a vision, strategy and brand connection across corresponding marketing elements in order to maximize the brand equity of Peach State Truck Centers and its business lines.
Rhonda is a visionary marketing executive with over 15 years of experience in building company value by telling their story. She has previously worked as a marketing professional at ADT, the recognized leader in home and business security solutions, and the Southwire Company, a leading manufacturer of wire and cable products. In these roles, Rhonda’s keen understanding of corporate communications, public relations and omni-channel marketing positioned the businesses to create and deliver comprehensive strategies in support of brand positioning to external audiences.
Rhonda’s education background includes a recently earned data driven marketing certification through Cornell University and a media/communications/graphic design degree from Florida State University.
“We’re very excited about having Rhonda join the Peach State leadership team,” said Rick Reynolds, Peach State President and Dealer Principal. “She will be responsible for developing and implementing the complete marketing plan for Peach State Truck Centers, which will move the company toward fulfilling its vision of being the dealer of choice in the markets we serve.”