Peach State Truck Centers Staff
Rick ReynoldsPresident and Dealer Principal
Rick Reynolds graduated from Auburn University in 1979 with a BS in Accounting. After graduation Rick joined Coopers Lybrand, a Big 8 International Public Accounting firm, where he worked as an accountant for 8 years. In 1987 Rick became the Regional CFO for Cushman and Wakefield, an international commercial real estate firm.
Rick joined Peach State in 1995, leaving the world of accounting and joining the trucking industry. In recent years he has served as Chairman of the Freightliner Dealer Council and as a member of Executive Committee of the Georgia Motor Trucking Association.
Greg FennChief Financial Officer
Greg has 25 + years’ experience in the commercial truck industry. He began his career as a controller for a dealership group in Utah and quickly transitioned into the CFO role. After 17 years there, he moved into a consultant role for KEA Advisors, where he remained for five years. Greg then spent the next four years as CFO for a large truck dealership in Seattle prior to joining Peach State in August of 2021.
Greg has served on several dealer advisory boards including DMS and dealer facility advisory boards. He graduated with his accounting degree from the University of Utah and with his MBA from Weber State University. Greg also completed the Executive Dealer Leadership Program at UCLA.
Greg AlthardtSenior Vice President
Greg joined Peach State Truck Centers in September of 2013. He is a certified public accountant, graduate of the University of Missouri-St. Louis, and comes to Peach State after 12 years with CliftonLarsonAllen LLP, where he was the national partner in charge of commercial truck and trailer dealerships. Greg is a graduate of the American Truck Dealer Academy and member of the American Institute of Certified Public Accountants (AICPA), Missouri State Board of Accountancy, and Georgia State Board of Accountancy.
Ricky BrownChief Operating Officer
After graduating with a degree in accounting from Jacksonville State University, Ricky began a 10 year stint in Public Accounting. He obtained his CPA Certificate from the State of Alabama in 1979. In 1985 he spent two years in the mortgage banking industry as CFO Mortgage America in Birmingham, and then he was off to the automotive industry.
Twelve years were spent with three publically traded automotive groups—Sonic Automotive, Group One, and Asbury—where Ricky became very familiar with acquisitions and divestures. In this time Ricky held various titles, serving as Controller, CFO, Regional CFO, Divisional CFO and Divisional VP Operations. Ricky spent an additional 12 years working with various privately owned automotive groups in the Atlanta metro area.
Ricky, a graduate of NADA Dealer Academy, started with Peach State Truck Centers in March of 2010 as CFO and was promoted to COO in September 2013.
By partnering with our customers and suppliers, we commit to providing exceptional products and services delivered by caring, competent and confident professionals.
Jeff CookVice President of New Truck Sales
Jeff Cook was named Peach State’s Director of New Truck Sales in 2014, but has been with the company since 2012. Since joining Peach State Jeff has served as a Fleet Sales Representative and General Manager of Thomas Bus Division, along with his new position.
Before Peach State Jeff worked for American LaFrance as the Vice President of their Commercial Truck Division. And prior to that Jeff served as Regional Sales Manager for Heil Environmental Industries. Jeff’s ample sales experience throughout his career has made him an important asset for Peach State, as well as a great leader for his employees.
Jeff holds a BBA in Marketing from Georgia Southern University in Statesboro, GA. He has been married to Sharon for 35 years and enjoys his three grown children and their families, especially the two grandsons.
Jared MaloneVice President of Service
Bill Garrett, SPHRVice President of Human Resources
Bill has over 30 years of HR/Payroll and Organizational Development experience. He has an undergraduate degree in Psychology from the University of Georgia and has done graduate work in Facilities Management at Georgia Tech. He holds a current certification as a Senior Professional in Human Resources - SPHR. He has held senior level HR positions in various industries including high tech, multi-family housing management, manufacturing and logistics. In addition to his work in Human Resources, Bill has also held the position of adjunct instructor at the Georgia Institute of Technology where he taught a masters level course in Organizational Behavior/Development.
Bill joined Peach State Truck Centers in September of 2012 and is responsible for all HR/OD and Payroll functions in the organization.
Gary ConleayVice President of Used Truck Sales
Gary is a 35 year veteran of the truck sales business. After graduating with a degree in marketing from Southeastern Louisiana University, Gary began his career with Kenworth and Chevrolet Trucks in Baton Rouge, LA. In 1983, he became the youngest Sales Manager in the entire Peterbilt network. He has since worked with dealers in Louisiana, Tennessee and Georgia, successfully creating and managing high performing sales teams. Gary has represented the Freightliner brand for the last 20 years and came to SelecTrucks of Atlanta in December of ’07.
Jim ElliottGeneral Manager, Jefferson
Jim Elliott has 20+ years industry experience. He grew up working in his family's used truck dealership and has been doing it ever since. Prior to coming to the Peach State family, Jim was the General Manager of two Freightliner corporate-owned SelecTrucks locations in Cleveland and Atlanta. Following his stint there he became the President of Four Rivers Peterbilt group.
In 2010 Jim took over as General Manager of the Peach State Freightliner location in Jefferson, GA. In his career, Jim has received many accolades for his success and experience. Jim graduated from the ATD/NADA Candidate Academy in 2005, from the Paccar Institute for Managerial Leadership. He has also been recognized by Daimler Trucks Remarketing a total of seven times.
Chris BisanzGeneral Manager, Birmingham Freightliner
Chris has been in the commercial truck dealer industry since 2000 when he graduated from the University of Georgia with a degree in Consumer Economics. He got his start in truck sales at Nextran in Atlanta, then went to work as a Sales Manager for People's United Equipment Finance Corp. in their waste division. In 2012 he took a position with MHC Truck Leasing, where he eventually became the District Manager for Georgia. Chris came to Peach State in 2017 as a new truck sales professional at Forest Park. Five months later he was appointed General Manager of Birmingham Freightliner.
Roger BenceVice President of Continuous Improvement
Roger joined Peach State in March of 2019 after working in quality, six sigma, lean, and continuous improvement for the manufacturing sector. After high school, he enlisted in the Air Force and was formally trained as a vehicle mechanic, later managing large maintenance operations at Air Force bases in the U.S. and overseas. He retired from the Air Force in 1998 and went into manufacturing management roles for Johnson&Johnson, Pella Corporation, the Ardagh Group, and others. Roger has a Bachelors Degree from Southern Illinois University and a Masters Degree from Troy University. Professional certifications include a Lean Six Sigma Master Black Belt, ASQ Certified Quality Engineer, and Certified Lean Project Leader.
Rhonda GauthreaxVice President of Marketing
In her role, Rhonda is responsible for developing a vision, strategy and brand connection across corresponding marketing elements in order to maximize the brand equity of Peach State Truck Centers and its business lines. Rhonda is a visionary marketing executive with over 15 years of experience in building company value by telling their story. She has previously worked as a marketing professional at ADT, the recognized leader in home and business security solutions, and the Southwire Company, a leading manufacturer of wire and cable products. In these roles, Rhonda’s keen understanding of corporate communications, public relations and omni-channel marketing positioned the businesses to create and deliver comprehensive strategies in support of brand positioning to external audiences. Rhonda’s education background includes a recently earned data driven marketing certification through Cornell University and a media/communications/graphic design degree from Florida State University.