Peach State Truck Centers Staff
Rick ReynoldsPresident and Dealer Principal
Rick Reynolds graduated from Auburn University in 1979 with a BS in Accounting. After graduation Rick joined Coopers Lybrand, a Big 8 International Public Accounting firm, where he worked as an accountant for 8 years. In 1987 Rick became the Regional CFO for Cushman and Wakefield, an international commercial real estate firm.
Rick joined Peach State in 1995, leaving the world of accounting and joining the trucking industry. In recent years he has served as Chairman of the Freightliner Dealer Council and as a member of Executive Committee of the Georgia Motor Trucking Association.
Greg FennChief Financial Officer
Greg has 25 + years’ experience in the commercial truck industry. He began his career as a controller for a dealership group in Utah and quickly transitioned into the CFO role. After 17 years there, he moved into a consultant role for KEA Advisors, where he remained for five years. Greg then spent the next four years as CFO for a large truck dealership in Seattle prior to joining Peach State in August of 2021.
Greg has served on several dealer advisory boards including DMS and dealer facility advisory boards. He graduated with his accounting degree from the University of Utah and with his MBA from Weber State University. Greg also completed the Executive Dealer Leadership Program at UCLA.
Greg AlthardtChief Operating Officer
Greg joined Peach State Truck Centers in September of 2013. He is a certified public accountant, graduate of the University of Missouri-St. Louis, and comes to Peach State after 12 years with CliftonLarsonAllen LLP, where he was the national partner in charge of commercial truck and trailer dealerships. Greg is a graduate of the American Truck Dealer Academy and member of the American Institute of Certified Public Accountants (AICPA), Missouri State Board of Accountancy, and Georgia State Board of Accountancy.
By partnering with our customers and suppliers, we commit to providing exceptional products and services delivered by caring, competent and confident professionals.
Jeff CookVice President of Parts
Jeff Cook was named Peach State’s Vice President of Parts in December of 2021. Jeff joined Peach State in 2012 and has served as a Fleet Sales Representative, General Manager of the Thomas Bus Division, Director of New Truck Sales, Vice President of New Truck Sales, along with his new position in Parts.
Before Peach State, Jeff worked for American LaFrance as the Vice President of their Commercial Truck Division. And prior to that Jeff served as Regional Sales Manager for Heil Environmental Industries. Jeff’s ample sales experience throughout his career has made him an important asset for Peach State, as well as a great leader for his employees.
Jeff holds a BBA in Marketing from Georgia Southern University in Statesboro, GA. He has been married to Sharon for 42 years and enjoys his three grown children and their families, especially the five grandsons and one granddaughter.
Jared MaloneVice President of Service
Bill Garrett, SPHRVice President of Human Resources
Bill has over 30 years of HR/Payroll and Organizational Development experience. He has an undergraduate degree in Psychology from the University of Georgia and has done graduate work in Facilities Management at Georgia Tech. He holds a current certification as a Senior Professional in Human Resources - SPHR. He has held senior level HR positions in various industries including high tech, multi-family housing management, manufacturing and logistics. In addition to his work in Human Resources, Bill has also held the position of adjunct instructor at the Georgia Institute of Technology where he taught a masters level course in Organizational Behavior/Development.
Bill joined Peach State Truck Centers in September of 2012 and is responsible for all HR/OD and Payroll functions in the organization.
Gary ConleayVice President of Used Truck Sales
Gary is a 35 year veteran of the truck sales business. After graduating with a degree in marketing from Southeastern Louisiana University, Gary began his career with Kenworth and Chevrolet Trucks in Baton Rouge, LA. In 1983, he became the youngest Sales Manager in the entire Peterbilt network. He has since worked with dealers in Louisiana, Tennessee and Georgia, successfully creating and managing high performing sales teams. Gary has represented the Freightliner brand for the last 20 years and came to SelecTrucks of Atlanta in December of ’07.
Jim ElliottVice President of New Truck Sales
Jim Elliott has 20+ years industry experience. He grew up working in his family's used truck dealership and has been doing it ever since. Prior to coming to the Peach State family, Jim was the General Manager of two Freightliner corporate-owned SelecTrucks locations in Cleveland and Atlanta. Following his stint there he became the President of Four Rivers Peterbilt group.
In 2010 Jim took over as General Manager of the Peach State Freightliner location in Jefferson, GA. In his career, Jim has received many accolades for his success and experience. Jim graduated from the ATD/NADA Candidate Academy in 2005, from the Paccar Institute for Managerial Leadership. He has also been recognized by Daimler Trucks Remarketing a total of seven times.
Chris BisanzGeneral Manager, Birmingham Freightliner
Chris has been in the commercial truck dealer industry since 2000 when he graduated from the University of Georgia with a degree in Consumer Economics. He got his start in truck sales at Nextran in Atlanta, then went to work as a Sales Manager for People's United Equipment Finance Corp. in their waste division. In 2012 he took a position with MHC Truck Leasing, where he eventually became the District Manager for Georgia. Chris came to Peach State in 2017 as a new truck sales professional at Forest Park. Five months later he was appointed General Manager of Birmingham Freightliner.
Rhonda GauthreaxVice President of Marketing
In her role, Rhonda is responsible for developing a vision, strategy and brand connection across corresponding marketing elements in order to maximize the brand equity of Peach State Truck Centers and its business lines. Rhonda is a visionary marketing executive with over 15 years of experience in building company value by telling their story. She has previously worked as a marketing professional at ADT, the recognized leader in home and business security solutions, and the Southwire Company, a leading manufacturer of wire and cable products. In these roles, Rhonda’s keen understanding of corporate communications, public relations and omni-channel marketing positioned the businesses to create and deliver comprehensive strategies in support of brand positioning to external audiences. Rhonda’s education background includes a recently earned data driven marketing certification through Cornell University and a media/communications/graphic design degree from Florida State University.